Ep. 178: Why Relying on One Marketing Channel Will Fail Your Urgent Care (and What to Do Instead)

Nick and Michael are back behind the mics diving into one of the biggest mistakes clinics make: putting all their eggs—and their patient acquisition—into one basket.

From paid ads to word-of-mouth to grassroots outreach, they break down why true growth only happens when you build everywhere, not just online. It’s part marketing strategy, part reality check, and 100% focused on helping your urgent care become the go-to clinic in your community.

Get ready for practical tips, real-world examples, and a reminder that omnipresence (not just Google Ads) is the real secret to scaling.

🔥 In This Episode, You'll Learn:

🏗️ Why relying on one marketing channel is like building your clinic on rented land

🚀 How omnipresence can 2X or 3X your patient volume over time

📻 Why brand awareness (even old-school methods) still matters today

🎯 How grassroots marketing and digital marketing can work together

⛔ What happens when Google, Facebook, or another platform changes the rules overnight

🔎 Why word-of-mouth isn’t a marketing plan—it’s a bonus

📊 How to build a multi-channel marketing strategy that’s sustainable and scalable

💬 Stay Connected

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Walk-Ins Welcome: A Healthcare Marketing Podcast

¿Donde puedes escuchar?

Episodios